Mountain landscape

For cx leaders and heads of experience

You can’t improve experience if you can’t see where it’s breaking.

Customer experience degrades quietly before it shows up in CSAT, NPS, or churn. Signals exposes friction, instability, and behavioural change across the customer journey so you can prioritise what actually needs fixing.

At a glance

  • Early visibility into experience breakdowns
  • Cross-journey signals in one place
  • Clear drivers behind drops in health and sentiment
  • Evidence to prioritise experience investment

Key takeaways

  • Experience metrics report outcomes, not causes
  • Friction accumulates long before scores move
  • Different teams see different parts of the journey
  • You can’t close the loop without shared signals

What changes for you

  • Earlier identification of experience risk
  • Clear prioritisation of what to fix first
  • Stronger alignment across support, cs, and product
  • Measurable impact from experience initiatives

Deep dive

The reality

CX leaders inherit lagging indicators. CSAT, NPS, and surveys tell you something went wrong, but not where, when, or why. By the time scores move, the damage is already done.

The pain

You’re asked to improve experience without a clear, shared view of friction. Teams debate root causes, initiatives stall, and closed-loop programmes struggle to prove impact.

What Signals shows you

Experience signals in context. Changes in usage, engagement, and support behaviour tied back to specific drivers. You see where experience is degrading and whether fixes are working.

See how CX leaders use Signals

A short walkthrough of how Signals surfaces experience risk, highlights the drivers behind it, and helps CX leaders prioritise high-impact improvements.

Explore the CX leadership view

Understand where revenue is at risk, why customer health is changing, and how your teams are actively driving customers back to green.

Learn more
A portfolio-level view that shows overall ARR, revenue at risk, and active playbooks so you can see where CX effort is being applied and where attention is needed.

Ready to make experience measurable?

Signals helps CX leaders see where experience is breaking, prioritise the right fixes, and prove the impact of change.